LES JOURNÉES PARTICULIÈRES: LVMH X LA SAMARITAINE
For the fourth edition of Les Journées Particulières heritage days, La Samaritaine joined the event for the first time.
Guided one-hour tours gave visitors a chance to discover the Maison du Projet showroom with a multimedia look at the future La Samaritaine.
The displays both retrace the history of the store and detail the project with cutting-edge technologies, including a giant touchscreen display, 3D virtual tours via Oculus headsets and a “cinemaquette” 3D model.
There are also heritage décor elements from the restoration workshops showing the work done by artisans since 2015 on the building included in the historical monuments register.
The project showroom remains open and welcomes visitors at 1, rue du Pont-Neuf, Paris 75001 on Wednesday, Friday and Saturday from 1 pm to 8 pm. Cultural mediation specialists will be delighted to propose guided tours and insights.