For the 2012 Nuit Blanche all-night festival in Paris, artist Laurent Grasso created an installation of bright neon letters Du Soleil Dans la Nuit (Sun in the Night), illuminating the sky above La Samaritaine.  For the 2018 edition of the festival, La Samaritaine commissioned an artist known for nocturnal creations to illuminate the Art Nouveau store’s façade and glass roof. The initiative brought the neighborhood alive and met with an enthusiastic response, prompting La Samaritaine to create a permanent installation along the entire Rue de la Monnaie.